Note :- The text is from the case study and subjected to no editorial oversight by us. Hence read with due care.This gives an insights in to administrative and management practices and can be helpful for aspirants of this field.
Backgrouhnd :- Sports Minister releases a case study “South Asian Games 2016: the dash to the North East” .This case is a result of a study done by Prof. Sanjeev Tripathi from IIM Ahmedabad on the conduct of South Asian Games, 2016. This was the result of an endeavor of the Ministry of Youth Affairs and Sports to collaborate with management institutes to increase professionalism in the sports landscape in the country. The aim of this case study was to identify the factors that resulted in the successful conduct of the games in an extremely short period.
South Asian Games 2016: The dash to the North East
The South Asian Games (SAG) is a multi-sport event with eight South Asian countries competing in it: India, Pakistan, Sri Lanka, Bangladesh, Nepal, Bhutan, Maldives and Afghanistan. The 11th SAG was held in Dhaka in 2010. India offered to host the 2012 Games; however, the games got postponed due to a number of factors. Allegations of corruption in the Commonwealth Games and its repercussions and later the suspension of the Indian Olympic Association cast a shadow over the conduct of the games.
After a number of delays, in December, 2014 the Indian Olympic Association with the approval of the government decided to hold the SAG in Guwahati and Shillong in North East India. However, there were still uncertainties about the final venue of the games, these were finally sorted and the games were planned to be held in February 2016 to avoid clashes with the local festivals.
By the time the final decision was taken, it was October, 2015, and just about three months were left for the games to begin. There were a number of challenges that needed to be overcome in the organization of the games. The time was too short and because of the repeated rescheduling, there was scepticism about whether the dates would be adhered to.
The Commonwealth Games held in 2010 had been plagued with the allegations of corruption and IOA officials were afraid of playing an active role in the organization of the games. IOA wanted the responsibility of technical conduct of the games only. For all other aspects of the Games, IOA wanted the Government to take the responsibility and host the Games. Even the officers and staff in the Department of Sports (DoS) under Ministry of Youth Affairs and Sports (MoYS) was worried about taking decisions with the fear of being penalized later on charges of corruption.
Large multi sports events had been a rarity in North East and an international event of this stature was planned for the first time in North East. As such there was a concern about whether the infrastructure would be ready in time for hosting the games and to accommodate the athletes and the delegations. Finally, assembly elections in the state of Assam were scheduled in April 2016, and the success or the failure in organizing the games could become an election issue. The Minister of Youth Affairs and Sports, Shri Sarbananda Sonowal (from BJP) and Shri Tarun Gogoi (from Congress) the current Chief Minister of Assam would need to work together, however, they were political rivals and also aspirants for the post of Chief Minister of Assam.
The Secretary, Shri Rajiv Yadav had joined the Department of Sports in September and he had hardly any time to plan for the games, given the challenges and shortage of time. IOA was apprehensive in taking responsibility in organization of the games. Hence, accountability, responsibility and faster decision making was ensured by having the Minister MOYS, Shri Sonowal to head the South Asian Games Organizing Committee.
Further, the SAGOC, was expanded to induct officers who had an in-depth experience of organizing sports events and also had an understanding of the situation in the two North Eastern states. In this regard, Shri Injeti Srinivas, Director General (DG) of Sports Authority of India (SAI) joined as CEO Guwahati, Shri R.K. Sharma retired Director General of Police (Meghalaya) was designated as CEO Shillong and Shri Avinash Joshi an IAS officer of Assam-Meghalaya cadre who had played a role in the organization of national games in Gauwahati was inducted as Joint CEO of SAGOC. Shri Sonowal was himself from Assam and Shri Yadav, the Secretary (DoS), from Assam-Maghalaya IAS cadre had worked in this region extensively and had an in-depth understanding of the ground situation in the two states.
Some of the participating countries were sceptical of participating in the games owing to concerns about the security situation and their doubts about whether the games would be held. Delegations were sent to all the participating countries to reassure them about the games and this proved useful as all the countries committed to attend the games. To publicize the games and involve the local public, a promotional campaign was launched which focussed on Facebook, Twitter and Youtube besides the traditional channels such as TV, Newspaper and Radio.
To deal with the corruption issues, most of the purchasing was done through online portals. An Internal Working Group, operating within the DoS, met weekly to fast track any procurement issues. Shri Sunil Verma, the retired Deputy Comptroller and Auditor General of India, was appointed as ethical adviser to the SAGOC to ensure transparency, proper utilization of money and probity of the highest order in spending money.
The games were finally held on schedule in just about 90 days of the announcement of schedule. The opening and closing ceremony of the games were a big success and showcased the regional culture with a digital theme. The mascot of the games Tikhor, was able to connect with everyone and brought in a theme of naughtiness, fun and sensitivity towards preserving wild life. On the sports front, India once again emerged as a sports super power at a regional level, winning about 40% of all the medals.
Looking back it was obvious that a number of factors had worked in making the games a success. The SAGOC had a good mix of administrative experience, an expertise in organizing sports events and an appreciation of issues in the two states. The close coordination between the state government and the central government keeping aside the political differences was another important reason for the success of the games.
The close coordination of SAGOC with SAI played a major role in getting the venues and other infrastructure in place, this was facilitated by the presence of DG SAI, Shri Srinivas as CEO of SAGOC. The promotional campaign proved to be a big success and was able to establish connect with people both at local and national level. Specially, the digital campaign was able to attract a large following from younger segment. This was a result of a well thought out integrated marketing campaign with a 360 degree presence across various media channels.
Now, that the games were over, Secretary (Sports) felt that it was important to capture the key learnings from the organization of the games and to adopt these as best practices.
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Steve Ovett, the famous British middle-distance athlete, won the 800-metres gold medal at the Moscow Olympics of 1980. Just a few days later, he was about to win a 5,000-metres race at London’s Crystal Palace. Known for his burst of acceleration on the home stretch, he had supreme confidence in his ability to out-sprint rivals. With the final 100 metres remaining,
[wptelegram-join-channel link=”https://t.me/s/upsctree” text=”Join @upsctree on Telegram”]Ovett waved to the crowd and raised a hand in triumph. But he had celebrated a bit too early. At the finishing line, Ireland’s John Treacy edged past Ovett. For those few moments, Ovett had lost his sense of reality and ignored the possibility of a negative event.
This analogy works well for the India story and our policy failures , including during the ongoing covid pandemic. While we have never been as well prepared or had significant successes in terms of growth stability as Ovett did in his illustrious running career, we tend to celebrate too early. Indeed, we have done so many times before.
It is as if we’re convinced that India is destined for greater heights, come what may, and so we never run through the finish line. Do we and our policymakers suffer from a collective optimism bias, which, as the Nobel Prize winner Daniel Kahneman once wrote, “may well be the most significant of the cognitive biases”? The optimism bias arises from mistaken beliefs which form expectations that are better than the reality. It makes us underestimate chances of a negative outcome and ignore warnings repeatedly.
The Indian economy had a dream run for five years from 2003-04 to 2007-08, with an average annual growth rate of around 9%. Many believed that India was on its way to clocking consistent double-digit growth and comparisons with China were rife. It was conveniently overlooked that this output expansion had come mainly came from a few sectors: automobiles, telecom and business services.
Indians were made to believe that we could sprint without high-quality education, healthcare, infrastructure or banking sectors, which form the backbone of any stable economy. The plan was to build them as we went along, but then in the euphoria of short-term success, it got lost.
India’s exports of goods grew from $20 billion in 1990-91 to over $310 billion in 2019-20. Looking at these absolute figures it would seem as if India has arrived on the world stage. However, India’s share of global trade has moved up only marginally. Even now, the country accounts for less than 2% of the world’s goods exports.
More importantly, hidden behind this performance was the role played by one sector that should have never made it to India’s list of exports—refined petroleum. The share of refined petroleum exports in India’s goods exports increased from 1.4% in 1996-97 to over 18% in 2011-12.
An import-intensive sector with low labour intensity, exports of refined petroleum zoomed because of the then policy regime of a retail price ceiling on petroleum products in the domestic market. While we have done well in the export of services, our share is still less than 4% of world exports.
India seemed to emerge from the 2008 global financial crisis relatively unscathed. But, a temporary demand push had played a role in the revival—the incomes of many households, both rural and urban, had shot up. Fiscal stimulus to the rural economy and implementation of the Sixth Pay Commission scales had led to the salaries of around 20% of organized-sector employees jumping up. We celebrated, but once again, neither did we resolve the crisis brewing elsewhere in India’s banking sector, nor did we improve our capacity for healthcare or quality education.
Employment saw little economy-wide growth in our boom years. Manufacturing jobs, if anything, shrank. But we continued to celebrate. Youth flocked to low-productivity service-sector jobs, such as those in hotels and restaurants, security and other services. The dependence on such jobs on one hand and high-skilled services on the other was bound to make Indian society more unequal.
And then, there is agriculture, an elephant in the room. If and when farm-sector reforms get implemented, celebrations would once again be premature. The vast majority of India’s farmers have small plots of land, and though these farms are at least as productive as larger ones, net absolute incomes from small plots can only be meagre.
A further rise in farm productivity and consequent increase in supply, if not matched by a demand rise, especially with access to export markets, would result in downward pressure on market prices for farm produce and a further decline in the net incomes of small farmers.
We should learn from what John Treacy did right. He didn’t give up, and pushed for the finish line like it was his only chance at winning. Treacy had years of long-distance practice. The same goes for our economy. A long grind is required to build up its base before we can win and celebrate. And Ovett did not blame anyone for his loss. We play the blame game. Everyone else, right from China and the US to ‘greedy corporates’, seems to be responsible for our failures.
We have lowered absolute poverty levels and had technology-based successes like Aadhaar and digital access to public services. But there are no short cuts to good quality and adequate healthcare and education services. We must remain optimistic but stay firmly away from the optimism bias.
In the end, it is not about how we start, but how we finish. The disastrous second wave of covid and our inability to manage it is a ghastly reminder of this fact.