Ayyappa Masagi has a simple message: “You want water? Call me!” Thousands have. And his phone rings dozens of times a day. There appears to be an endless supply of patients for the man nicknamed India’s “Water Doctor”. “I faced a lot of water problems in my childhood,” he said. “I used to go at 3am to fetch water from the stream. So I made an oath that when I grew up I would find a solution. So I quit my job as a mechanical engineer in 2002 to solve India’s water problem,

India is enduring a catastrophic water crisis. About 330 million people are suffering water shortages after the failure of the last two monsoons. Reservoirs are dry. Farmers have committed suicide. Thousands of drought-stricken villagers have flocked to cities, desperate for water, praying for rain. According to Ayyappa’s calculations, if just 30 per cent of India’s rainwater were captured and stored, “one year’s rain would sustain the nation for three years.”
To prove it, in 2014 Ayyappa bought 84 acres of barren land near Chilamathur, a famously drought-prone region of Andhra Pradesh, 110km northeast of Bangalore. “The wind here was like a firewind. I told my partners, ‘Within one year I will make this land a water bowl.’” Today, a network of 25,000 sand-filled pits and four new lakes capture and store any rainwater that falls here. No drop is allowed to escape into rivers and run off to the sea. It stays on and in the land, keeping the subsoil charged with water which, when needed, is drawn from five shallow bore-wells.
The topsoil from digging out the lakes has helped level the land, which has been planted with trees and crops. Roughly 60 per cent of the trees will form dense forest, while 40 per cent will be fruit trees to generate income. Grains and vegetables have also been planted, and next year there will be a dairy here too. The plan is to make this a sustainable organic farm, totally self-sufficient for all its water needs.
Through his Water Literacy Foundation, Ayyappa is training “water warriors” to spread his message. He’s already written seven books and trained more than 100 interns from India and abroad, including Germany, Japan and the US. “If you only talk, nothing will happen. You have to do something and prove it. Governments are coming forward to take up my service, replicating my model. Once the community attitude changes, our political attitudes change, we can replicate this concept throughout the world.”
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[wptelegram-join-channel link=”https://t.me/s/upsctree” text=”Join @upsctree on Telegram”]2021 WEF Global Gender Gap report, which confirmed its 2016 finding of a decline in worldwide progress towards gender parity.
Over 2.8 billion women are legally restricted from having the same choice of jobs as men. As many as 104 countries still have laws preventing women from working in specific jobs, 59 countries have no laws on sexual harassment in the workplace, and it is astonishing that a handful of countries still allow husbands to legally stop their wives from working.
Globally, women’s participation in the labour force is estimated at 63% (as against 94% of men who participate), but India’s is at a dismal 25% or so currently. Most women are in informal and vulnerable employment—domestic help, agriculture, etc—and are always paid less than men.
Recent reports from Assam suggest that women workers in plantations are paid much less than men and never promoted to supervisory roles. The gender wage gap is about 24% globally, and women have lost far more jobs than men during lockdowns.
The problem of gender disparity is compounded by hurdles put up by governments, society and businesses: unequal access to social security schemes, banking services, education, digital services and so on, even as a glass ceiling has kept leadership roles out of women’s reach.
Yes, many governments and businesses had been working on parity before the pandemic struck. But the global gender gap, defined by differences reflected in the social, political, intellectual, cultural and economic attainments or attitudes of men and women, will not narrow in the near future without all major stakeholders working together on a clear agenda—that of economic growth by inclusion.
The WEF report estimates 135 years to close the gap at our current rate of progress based on four pillars: educational attainment, health, economic participation and political empowerment.
India has slipped from rank 112 to 140 in a single year, confirming how hard women were hit by the pandemic. Pakistan and Afghanistan are the only two Asian countries that fared worse.
Here are a few things we must do:
One, frame policies for equal-opportunity employment. Use technology and artificial intelligence to eliminate biases of gender, caste, etc, and select candidates at all levels on merit. Numerous surveys indicate that women in general have a better chance of landing jobs if their gender is not known to recruiters.
Two, foster a culture of gender sensitivity. Take a review of current policies and move from gender-neutral to gender-sensitive. Encourage and insist on diversity and inclusion at all levels, and promote more women internally to leadership roles. Demolish silos to let women grab potential opportunities in hitherto male-dominant roles. Work-from-home has taught us how efficiently women can manage flex-timings and productivity.
Three, deploy corporate social responsibility (CSR) funds for the education and skilling of women and girls at the bottom of the pyramid. CSR allocations to toilet building, the PM-Cares fund and firms’ own trusts could be re-channelled for this.
Four, get more women into research and development (R&D) roles. A study of over 4,000 companies found that more women in R&D jobs resulted in radical innovation. It appears women score far higher than men in championing change. If you seek growth from affordable products and services for low-income groups, women often have the best ideas.
Five, break barriers to allow progress. Cultural and structural issues must be fixed. Unconscious biases and discrimination are rampant even in highly-esteemed organizations. Establish fair and transparent human resource policies.
Six, get involved in local communities to engage them. As Michael Porter said, it is not possible for businesses to sustain long-term shareholder value without ensuring the welfare of the communities they exist in. It is in the best interest of enterprises to engage with local communities to understand and work towards lowering cultural and other barriers in society. It will also help connect with potential customers, employees and special interest groups driving the gender-equity agenda and achieve better diversity.