FSSAI bans ‘100% pure’ Dabur products, firm’s share falls 4%

Labels such as ‘100% pure, natural, organic and tender’ are in contravention of food safety regulations, as they are ambiguous, unverifiable and likely to mislead consumers, says regulator Labels such as ‘100% pure, natural, organic and tender’ are in contravention of food safety regulations, as they are ambiguous, unverifiable and likely to mislead consumers, says regulator